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We Plan. I Write. You Win.

Q. What if I invite you to come to my office to discuss a possible project. What do you charge for that?

A. There is never a charge for an initial consultation. This meeting often results in a specific request for a proposal. We never go forward with an assignment unless you know costs in advance and have approved them.

Q. You mentioned that you teach college students in addition to your SkyLimit Marketing work. Can you give me some specifics?

A. Sure. I taught for Lebanon Valley College for three years, then switched to Elizabethtown College over 10 years ago, I teach accelerated 3 credit courses to Continuing Education students. Courses include Principles of Marketing and Personal Selling and Sales Management. You can check my Elizabethtown College facilitator page by googling “Jack Cantwell”, then click on the Elizabethtown College listing. I've also been honored to be invited to be a guest lecturer several times at my Alma Mater, Ithaca College in Upstate NY. I spoke to students in the Roy H. Park School of Communications about my international marketing career and working with my long time client, McDonald's Restaurants, in Asia, Europe, Canada and the USA.

Q. Who are your role models?

A. There are a few. My first advertising agency boss, Dale Casto who ran the Buffalo office of BBDO, one of the largest advertising agencies in the country. Casto was a tough, fair, and fatherly mentor who pushed me to take on increasing creative and account management responsibilities and allowed me to develop professionally. Another was Den Fujita, the man who built McDonald’s Japan from a handshake with Ray Kroc to the largest international McDonald’s market in the world. I had a close-up view of his work for 5 years and I learned a lot from observing Fujita's style.
My earliest role model is the most memorable of all. My grandfather, Joseph McDonald, never got past the 8th grade. He started working on a garbage truck, and kept studying and passing civil service exams in the City of New York. His perseverance and hard work led to his eventual promotion to Head of Sanitation of Staten Island NY. It shows what can happen if you keep learning and believe in yourself.

Q. How did you know you were cut out to be an entrepreneur?

A. I didn’t know it at the time, but I learned the value of the entrepreneurial spirit
at age 11, when I got a paper route for the Brooklyn Eagle in Brooklyn, NY. That early experience taught me about customer service, money management, business development, and self-confidence. The lessons are still valuable today.

Have a question of your own?  Email me, Jack Cantwell.


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SkyLimit Marketing
SkyLimit Marketing
19 Springhouse Drive
Myerestown, PA 17067

Tel:  (717) 269-0288