My excuse? Prolonged hospitalization due to some heart-related procedures. The experience is behind me now, as is the “pause” in my life. I am happy to report that I am recovering and getting back to normal.

So what can I take away from this experience as a marketing lesson? Perhaps we can focus on customer service, as practiced by the teams at the Hershey Medical Center and the Lebanon VA Medical Center.

All good marketing boils down to an understanding and empathy for the person you are serving (in this case, Jack the patient), and the ability and willingness to apply your knowledge and experience to the task. The personal desire to perform in this manner is the key to success or failure.

Jack is back.

View previous monthly morsels on our Free Marketing Advice page.