Since this one-page column is about “Marketing Morsels,” I will stick to that topic, skip my (also blessed) life story, and save it for another day and time. So here are a few tidbits I share from a professional career that commenced when I graduated from Ithaca College in the spring of 1960, clutching my BS in TV/Radio with a minor in Business. Today, we would call it Integrated Marketing Communications (IMC), now an actual Major at Ithaca College. I was honored to consult with Park School Dean Tom Bohn when the IMC Major was developed.

My exposure to marketing started at age eleven when my Brooklyn Eagle paper route taught me skills like money management, business development, and customer service; a correspondence course in psychology, while I served in the Army Security Agency in Korea, helped me focus on the value of how important it is to understand human motivation as a first step in developing marketing strategy.

God led me to career experience in media (WLYH-TV, Lebanon), big agencies (BBDO, Arnold Boston), Corporate Marketing (Papa Gino’s Restaurants, Mailboxes, Etc.), and International Marketing (Simon Marketing). I had client relationships with McDonald’s (25 years), John Hancock, several major banks, and more. This diverse experience has sustained me as a one-man marketing professional at SkyLimit Marketing for the last 25-plus years. I have blended work for paid clients and pro-bono projects for good causes. It is important to “give back.”

On the radar is my photo on the Smucker’s Jar on the TODAY Show. I must wait another ten years for that one. God willing, I will keep busy in the meantime.

View previous monthly morsels on our Free Marketing Advice page.