I have found in my experience that if you’re marketing a small to medium size businesses, marketing funds are precious. But your decisions have to be based on basic planning principles.

I always keep my antennae up for quotes that trigger thinking. Here’s an example, a quote from Andrea Fishman, BGT Digital Experiences Solutions – “Brands must compete by delivery experiences that matter”. We dwell on this thought for our June Morsel.

Ok. We’re in business, and intend to stay in business.

Word of Mouth (WOM) is the most effective form of marketing for a business. It is built on the endorsements of satisfied customers who do business with you and are proud to tell others about you.

1. Look at your product or service from the perspective of my favorite definition of BRAND – “Someone else’s perception of who you are and what you do”.

This month’s headline is especially true if you don’t want time to pass you by. If you call yourself a “marketing person”, you live with this challenge every day.