Free Marketing Advice
Just trying out an idea suggested by Ad Pros Steve Lance and Jeff Woll in their best-selling book “The Little Blue Book of Advertising” (Tip 38: Put a benefit in the headline).
Do you want to stay relevant with your business? Here is essential advice –
Positive brand and brand identity are essential to business success. But the real payoff happens when you nail it on the loyalty scale. You can waste tons of money trying to buy loyalty. But the reality is you have to earn it.
An author in my stable of “regulars” is John C. Maxwell. He has the topic of Leadership figured out, and scores again with his new book “How Successful People Think”.
Holiday Season will be but a memory when a new administration leads our country effective January 20th. Many things will change for sure (keyword: Uncertainty). A recent issue of Ad Age takes a crack at the uncertainty issue. I’ve chosen a marketer-centric approach to share some thoughts of my own.
I am taking you back to my distant past and an idea that netted me McDonald’s very first Marketing Achievement Award. The concept still works today.