This month we continue our focus on one of my favorite marketing thinkers, Seth Godin. His latest book, This Is Marketing, articulates what the profession I love is all about.

Actually they are not. But that book title by popular business author Seth Godin definitely grabs your attention.

Instinctively your answer may be something that describes the nuts and bolts of the products or services you provide each day.

Many of my Marketing Morsels are just recommended ideas. No apologies. They are based on experience and they work.

Knock wood, my client list is the most active since 2010.

Anyone worth his or her salt in the marketing arena knows what a SWOT analysis is (Strengths, Weaknesses, Opportunities, and Threats). It’s a tried and true exercise that you should put you and your business through at least annually.