Free Marketing Advice
I have been “doing what I do” since I clutched my diploma in 1960 at Ithaca College. And 62 years later I am still “doing it” …Interacting with clients, planning, writing, managing projects. The fire to produce results still burns.
I try to keep up with the work of several experts in my field, whose wisdom hits home when it comes to how you do what you do and stand out in the process. The simpler the starting point the better.
Marriage usually implies something personal, but for this Morsel, we are talking about the idea of a marriage between two businesses who collaborate to run a promotional-focused campaign.
WARNING
This month’s marketing lesson contains bragging.
I had the privilege of helping run the PR campaign for Myerstown’s 250th Anniversary Celebration (which attained National attention).
When the world situation changes (think Covid, and now the terrible situation in Ukraine), among the first to adjust quickly are the marketing and advertising professionals.
A good marketing agent brings value to client service by taking responsibility for developing and managing details for an approved campaign.