It is March. I am Irish. So, I get to talk about something I really enjoy focusing on – The Tag Line. No business worth its salt should be without one.

It is that time of year Morsel readers.

Let me begin with an observation we all share. The sooner we put 2020 in the rearview mirror, the better!

Of the twelve months of the year, few of them offer you the opportunity to do a little self-promotion than November.

In the words of Dorothy, “Toto, we are not in Kansas anymore.”

September is traditionally a month where you put your brain in gear and investigate the elements of next year’s marketing plan.