This month the dictionary is our guide to success in business. I have chosen to share some key words that keep me focused on each task I tackle and motivate me to perform better today than I did yesterday.

Inspiration for this month’s Marketing Morsel comes from one of my favorite quotes. It is from Saint John XXIII.

Let me start this Morsel with a quote I like
– “We are not what we know, but what we are willing to learn.”
– Mary Catherine Bateson  

I consider myself a lifetime learner for my profession.

Let me share with you what was likely the best concept of my 60-plus marketing career. It happened in the fall of 1974, your product may be someone else’s premium.

I am currently reading a new book, The Carbon Almanac. There are multiple authors sharing their knowledge about global warming.